If you think about approaching medically trained people as trying to crack the system, youre in the wrong headspace. How to Write a Perfect Practice Transition Letter in 8 Steps If you use a service like Canva youll be able to make something in a few minutes that looks great. opens in a new window. When you write an introductory letter to a member of the medical profession, you are often asking for a favor for their time, for their support, for their faith in you. Alabama Bone & Joint Clinic announcing the addition of S. Evan Carstensen, MD, to the practice. They want to know exactly how your work will benefit their patient (facts! Sure, its a big deal that youre bringing on a new person to your practice. My Insurance Solutions helps eligible Medicare participants navigate their Medicare options. I want Dr. ____doctors name_____ to be familiar with your records so he will be fully prepared to treat you from his first day in the office. You want to show your personality, yet be clearly professional. Welcoming a new doctor to your practice starts before theyve come in for their first day. Fresh on the scene doctors may have a lighter schedule that permits speaking at a breakfast or mid-day public event. Tell them youll call by such-an-such a date for an appointment. Recently expanding into the Baton Rouge area and opening an office with Dr. Elizabeth Ault, Integrated Behavioral Health used this postcard to introduce Dr. Ault and the new office location to prospective patients and clients in the Baton Rouge area. Tell them why you are contacting them (e.g., switching the focus of your practice, recently certified in something that complements the doctors practice, new to area). To assist you in receiving the care that you need, I will be happy to provide your new doctor with copies of the necessary records from your file. People between the ages of 45 and 54 are most likely to respond to direct mail. With it, youll have a narrative that gives specific background information about who your new doctor really is including. This 6 inch by 4 inch glossy double-sided postcard features the practice's services on the front and the practice's location-specific physicians, building photo, and contact information as well as a general and magnified view map of the location on the back. Updated November 2, 2022 Many people communicate formally with a client, supervisor or hiring manager using a professional letter. This is the best way to introduce the doctor. Its also highly likely you already do this will all of your new staff, regardless of their title. In other words, it doesnt matter what industry an organization serves, their customers want to hear from them. Encourage the patient to come by to meet you or call with any concerns. hbbd``b`:$A $ } bm{@@""|@5pc`bd d100Rx#@ \P Sample Letter to Patients Following the Sale of a Dental Practice If family members or friends are in the room, acknowledge them as well. Finally, plan a staff meeting to discuss the integration of the new physician at least a month in advance, followed by a welcome meeting when she arrives, allowing at least 30 minutes for everyone to get acquainted and get answers to their questions. Regardless of the back-story, having a new physician in the office is a marketing moment, and even if the practice is well established, its a rare opportunity to be new again in the market and make a lasting impression in the minds of prospective patients and referral sources. (Referring physicians, new patients, existing patients, professional colleagues, etc.) ">. The back of the card highlights medical services and its Houston, TX location with contact information and a custom-drawn map plus room for an address label. It's a good time to make sure the listings for all the physicians at your practice are accurate and include photos. Angering your old doctor might make it difficult to find a new one. Act quickly and keep it going. When meeting a patient for the first time, make eye contact, extend your hand (when appropriate) and personalize the introduction by saying something like, "Hello Mr. Wong, I'm Dr. Smith, the orthopedic surgeon who will be performing your hip replacement." The postcard features before and after photos of people who are successful in the program. Write an introductory paragraph explaining the need for the transition and thank them for the years of commitment to the practice. Ask for a status report on current and recurring health conditions. The back features their multiple locations and highlights the practice's same-day outpatient surgery center. A letter shouldnt be more than one side of one page. You need to know what kind of patients the doctor deals with and their approach to healing. They arent something you should pass up on. Conversely, if you run an OB-GYN that mainly sees pregnant women then your patient age group most likely falls outside of the one I just mentioned. Once you have painted an impressive picture of the new physician, everyone will get excited. This announcement will encourage conversation and create enthusiastic anticipation. Some are very formal, almost like a legal notice in the newspaper. They give you the freedom to write the story you want and host it on news websites across the country for a nominal fee. Dr. Lowry completed her Diagnostic Radiology Residency and Breast Imaging Fellowship at Massachusetts General Hospital in Boston, MA. If genuine name-recognition is available, by all means use it where it can be effective. Here's an example: "Dr. Smith, I'd like to introduce Dr. Quinn Matlin, one of our ER residents. You can only handle so much patient volume at one time. Sample Letters When Closing or Transferring a Practice. First, theyll have to be physically at your office. However, it's another option available to you when youre announcing your newest doctor that might resonate with your patients more than you might think. Getting this information is so important because its content you can draw from for every version of your announcement. These steps typically include: In addition, here are other useful techniques about how to market your new doctor. Because of my retirement/disability/other, I have sold my practice and office at ______address_______. First, you need to mentally separate The Doctor from The Healthcare System. Atlanta West Dermatology announced the joining of Dr. Catherine Warner in 2018 as a postcard. Make a deliberate plan. This degree of board or to new sample physician introduction. I know what youre thinking, Mail is going by the wayside. According to psychology research, when youve forgotten someones name it tells them that either you werent interested or invested to remember them. Physicians Practice spoke with Fernando Mendoza, MD, FAAP, FACEP, the founder and CEO of Scrivas, LLC, about the rising rates of reported burnout among physicians and how medical scribes might be able to alleviate some pressures from physicians. So, after youve established your practices social media policy, you can start answering the questions they have online. We understand that at times, various forms or letters may be required to assist you with your healthcare needs. And, although these letters were written from a massage therapists perspective, they can easily be adapted for whatever your specialty or practice. After their first week, theyre ready to metaphorically get their hands dirty and begin to work through their jobs objectives. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. Dr Seller should become Dr Buyers patient and let the patients know this. Pertinent contact information and a map to the multiple practice locations are highlighted on the back of the card along with room for a mailing label. What better way to announce your new team member then through an official document that has the chance to grab paper headlines? Something went wrong. Obviously, were no longer in a world where we only meet a handful of people in our lifetime. Why should I send a postcard announcement to my patients?. doctor introduction letter Articles, Aspiring Clinicians, Marketing, Uncategorized August 10, 2012. This is critical for forbearing retention. If youre like most healthcare organizations theyll have to review these documents, initial each page, sign that they acknowledge all of the information and send it back to you. Not all of them are announcing a new doctor in their network but its a great example of what you can do with your own press releases. A few months into the new practice, the buyer should send out a second practice transition letter. However, news outlets usually have a few other pressing stories that will grab more viewers. Go online yourself to make sure it is accomplished and that it is completely accurate. Graphic elements from the website and physician business cards were used to create a cohesive look and feel. Facts Trump Emotions: In your introductory letter, stick to the facts. Not only is this step essential as a courtesy to your patients, it may help you avoid an allegation of abandonment. Theyre written with one goal in mind, to reach the eyes of journalists. Most of the value of a dental practice is in the goodwill with the existing patient base, and if those patients choose not to come back, youre in trouble. Your letter should include the following information: Your qualifications as a massage therapist. Keep it brief. How to Market Your New Doctors | Healthcare Success OK, Im not a biologist so my rant about Homosapien genes and lineage is over. Updated March 10, 2023. Don't become annoyed when someone forgets; we're all busy and most of us have difficulty retaining names, especially when we're faced with a medical crisis or concern. However, this is also the perfect opportunity to ask your new doctor to send you biographical information. Pertinent contact information is highlighted on the front of the card. It is rare when a doctor has earned a widely recognized name and reputation. New Private Practice Announcement FREE Letter Template Second, to make this video as authentic as possible, theyll have to be in their uniform. Dr. The Pelvic Floor Institute (PFI) postcard features a photograph of the physician with a brief introduction and photo, the practice's two office locations, and pelvic medical services provided. Their start date is approaching sooner than expected, which is exciting. How to Become a Doctor | ProspectiveDoctor With this postcard, HearBright announced the opening of its new office location and featured the audiology team on the front of the card.